Patricio Ginelsa is originally from Daly City, CA, where he started making video movies with his neighborhood at the age of 13. It was John Singleton's 1992 film "Boyz N The Hood" that inspired Patricio to pursue a serious career in filmmaking at the University of Southern California where he graduated with a BA in cinema production. Patricio became the Associate Producer of the award-winning film "the Debut" and assisted in its theatrical self-distribution by driving his car cross-country and back.
He wrote and directed the feature-length video movie "LUMPIA" (2003 Hawaii International Film Festival, 2004 Toronto ReelWorld) which received a rave review from Variety.

Ginelsa wrote and directed 3 Black Eyed Peas music videos: "THE APL SONG" (2004) and two versions of " BEBOT" (2006). The Generation One version of "BEBOT" was lauded with the Presidents Award from the California Preservation Foundation for its focus on Stockton's Little Manila District. He also won BEST MUSIC VIDEO for his Native Guns "Champion" video at the 2007 San Diego Asian Film Festival. His music video resume also includes independent artists such as the PACIFICS, Lauren Hildebrandt, INVID, Kim del Fierro, InnerVoices, and Immij. Ginelsa made his stage directing debut with AMERIKANA THE MUSICAL (2007).

In just the last year, he won the 72 Hour Film Competition at the 2008 Los Angeles Film Festival for his short "Being Reel", directed a successful viral video campaign urging people to vote called "YOUR POWER" featuring comic book artist Whilce Portacio and DJ Kuttin Kandi, completed his first commercial work for clients L&L Hawaiian Barbeque and USC Credit Union, and recently made his national primetime debut with his winning spot for LINCOLN, which aired during the Grammys on CBS.

Patricio continues to develop his projects under his production company Kid Heroes Productions.

To view Patricio's DIRECTOR REEL, visit: http://www.kidheroes.net/pginelsa