PennyDog Jewellery is a UK based costume jewellery retailer, run by Kerry Wilkinson. The idea behind the brand is to make wearble resin jewellery that appeals to a wide range of people, rather than the brash and bright pieces that are commonly associated with the medium. PennyDog has been able to expand over the last 6 months, and in this time a book has been published to share the techniques of resin casting, many more designs and concepts have been launched and a supplies branch is soon to go live online. Kerry hopes that with her current success, she will be able to concentrate her efforts full time on her business.